hi, nice to meet you! :)

I'm Sara, a writer and designer based out of Boulder, Colorado. I love creating frictionless interactions for users that consider how digital products fit into their human experience.

Having spoken directly with 4000+ users, I’m very sensitive to how people interact with products and the way their lives change because of it. I’ve witnessed and talked users through the devastation of literal storms and the downstream impacts of new features and bugs. The deep empathy I’ve developed will always be a consideration of my design process.

As a designer, my north star is simply to make things better. I find it easy to obsess over micro-interactions that make customers fall in love and how overwhelming learning something new can be.

☺ As you've come this far on the web to land on my page, I'd love to chat! Please contact me at hello@sarasin.design ☺

Personality Barometer: INFJ or INFP depending on the year; currently testing as an INFP 

Current inspirations: the brain's Reticular Activating System

Currently exploring: how to uncurl a poster I left curled for years (please help!)

Recent Reads: Know My Name by Chanel Miller, Feel the Fear And Do It Anyway by Susan Jeffers

Listening to: Lizzy McAlpine, Phum Viphurit

Next travel destination: Paris, France


When I’m not thinking about the wonderfully complex aspects of design, you can find me painting, filmmaking, and pondering over how to build a future creative community space.